Saturday mornings as a kid were exciting; “Swap Shop” inflicted on us a magical world of swapping old toys that had lost their sparkle for other kids’ treasure. Jump forward thirty-odd years and the fashionably interactive generation are treated to the world of an online vintage swapping community in the form of covertcandy.com.
The concept is simple- upload items of your clothing you no longer want onto the site and pass them onto other like minded users for credits. You then search the virtual wardrobes of other users, purchasing items that take your fancy with the credits you have earned. This innovative approach to online clothing exchange means that you can get the clothes that you want for free.
Since the launch in January 2009, CovertCandy now has a strong community of 3500 fashion obsessed members. CovertCandy- the proud to be British network- was selected as a top 20 webstart up in Europe by Seedcam. The 4 brain children behind the idea combined to create a simple design for their peers. Business graduate Harry Follett said:
“We felt there was a gap in the market. There was nothing out there that appealed to young creative people like us, who wanted an alternative way to get their clothes online.
“CovertCandy does something about this. It was absolutely the right time economically to launch a concept like this.”
CovertCandy ticks all the green boxes, helping the strain put upon the planet from the thriving cheap throwaway fashion industry. By swapping with one another around the UK; the hippies, rock chicks and Topshop princess’ amongst us find a revolutionary way of getting hold of one another’s clothes while counteractively helping our environment and wallets in a fashionable manner.
The concept is simple- upload items of your clothing you no longer want onto the site and pass them onto other like minded users for credits. You then search the virtual wardrobes of other users, purchasing items that take your fancy with the credits you have earned. This innovative approach to online clothing exchange means that you can get the clothes that you want for free.
Since the launch in January 2009, CovertCandy now has a strong community of 3500 fashion obsessed members. CovertCandy- the proud to be British network- was selected as a top 20 webstart up in Europe by Seedcam. The 4 brain children behind the idea combined to create a simple design for their peers. Business graduate Harry Follett said:
“We felt there was a gap in the market. There was nothing out there that appealed to young creative people like us, who wanted an alternative way to get their clothes online.
“CovertCandy does something about this. It was absolutely the right time economically to launch a concept like this.”
CovertCandy ticks all the green boxes, helping the strain put upon the planet from the thriving cheap throwaway fashion industry. By swapping with one another around the UK; the hippies, rock chicks and Topshop princess’ amongst us find a revolutionary way of getting hold of one another’s clothes while counteractively helping our environment and wallets in a fashionable manner.
Visit CovertCandy!
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