Tuesday, 2 March 2010

The Power of The Glasgow Bloggers


A new digital journal age is upon us, creeping into our curiosity and becoming more powerful and localised by the day.

Blogs allow online access all areas and their popularity is rising as the curiosity in other people's worlds remains. A few clicks on a mouse allows a candid entry to others lives, and the power that bloggers have in influencing is becoming more and more baffling.

Glasgow bloggers are in their thousands, specialising in their niche and collecting regular readers by the day.

Fashion blogs are fast becoming friends with Vogue, securing front row seats at Fashion Shows and featuring in publications such as Elle and Cosmopolitan on a regular basis.

The Glasgow Night Bus blog turned into a bestselling book, with a weegie bus driver describing the frightening sights during his gruelling night shift through the buckfast city. The Courier spoke to Glasgow's finest in the digital world uncovering the mind of these influential bloggers.

Marina is a Glasgow designer and is the brains and creativity behind “Style Scanner” the Glasgow based fashion scanner. “Over the last few years, I’d see all these amazingly dressed people in Glasgow and always lamented not being able to record their “look”. I kind of wanted to say “Hey, world, Glasgow has cool people too!”, so a blog seemed worth a short. It’s a pretty time consuming hobby but it feels rewarding being able to share whatever interesting stuff comes into my radar.”

“I don’t know if anyone is quite able to quantify the power bloggers have in influencing the public, however a bloggers self portrait is typically more naturally posed than the usual fashion industry image and my be perceived to be more authentic and less cynical. I’ve recently seen press packs from designers with models striking very similar poses to those of some well known fashion bloggers!”

“I choose reading blogs over buying magazines now, a magazine is perhaps perceived to require more commitment. I don’t think it’s the end of print journalism but bloggers, some of whom can write pretty well, are tweeting from the front row of Chanel, while magazine journalists have to endure a lead time of up to 6 months.”

More accessible, candid and couldn’t be further from bias, blogs are saved in the internet favourites of people all over the world. Just another branch of the internet’s diverse and interactive community. Long may the growth in these diverse internet blogs continue.

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